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Quality and ethically responsible branded apparel and custom clothing

We’re on a mission to change the face of the fashion and promotional products industry, one Ethical Tee at a time. 

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We’re B Corp certified

This is a testament to our commitment to using our business as a force for good. Beyond creating superior products, our aspiration is to set the standard for sustainability within the promotional items market.

Our Certification

Our ethos

Fair trade

Sustainable materials

Ethical fabric

Slow fashion

Making a choice that matters

Our industry, like many others, is far from perfect. We know that creating products often comes with a significant environmental and social impact. That’s why we've taken decisive steps to mitigate our footprint.

Responsible sourcing

We work exclusively with partners who prioritise sustainability, use GOTS (Global Organic Textile Standard) cotton as a minimum, and promote fair labor practices. This ensures our products are of high quality, and produced with the utmost respect for the environment and the people who make them. We proudly print all our products in Sydney to support our local industry.

Minimum use of resources

We're committed daily to reducing our environmental footprint – from our fair trade coffee and recycled loo roll to our carbon neutral deliveries. We're also actively cutting down on plastic use, and urging our suppliers to adopt plastic-free packaging. 

Sustainable innovations

We continue to explore innovative materials and production techniques to make our products even more sustainable.  As a start, we’ve introduced water-based ink options as opposed to plastisol inks, and hero organic and recycled garments.

Ethical conversations

We foster open dialogue with our suppliers and clients to make planet-friendly choices. Additionally, we dedicate 1% of our annual revenue to environmental non-profits, and offer a 5% discount to non-profit clients. This is our little way of saying thanks for their work and support in building a better world for us all.

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Why we do what we do

Our vision

We envision a more sustainable world where we play an active part in reducing our industry’s environmental impact. We’re committed to providing exceptional service and outstanding-quality products that contribute to leaving a lasting legacy we’re proud of.

Our mission

We strive to achieve our vision by ensuring we put sustainability at the centre of our business. Our mission is straightforward: we partner with manufacturers who share our sustainability values and advocate for eco-friendly business practices. 

This is not just a business strategy. It's our way of contributing to a healthier, greener world.

Hear it from our happy clients

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